![]() ![]() Todd Bouman (SNDSA) will lead the sales and marketing efforts of the Pro AV business for both the NEC and Sharp brands with both Channel Sales and Pro AV Marketing functions reporting directly to him and the Pro AV Distribution business having dotted line reporting.įinance/Accounting and Operations: A common system and logistics model is being implemented that will enable better efficiencies and drive overall cost savings. ![]() In line with unifying the sales structure, the Pro AV product marketing teams will be integrated and report into Jennifer Cheh (SNDSA). Pro AV distribution account management will consolidate under John Sheehan (SIICA), who will also continue leading Sharp channel sales for other product categories. SIICA Pro AV channel sales will work together with SNDSA channel sales as a single team under the leadership of Betsy Larson (SNDSA). Sales and Marketing: We are combining the Pro AV marketing and sales teams to intensify our focus on the end user customer and Pro AV Channel. All areas of the organizations were studied: Sales and Marketing, Finance/Accounting, Business Operations, Service/Support and IT to determine the best way to move together to achieve our joint objective. Our objective is to use the greatest capabilities represented by each company and combine them into a single, more powerful team driving profitable growth through an efficient operating model. As a second step in building stronger value to our customers, management from SNDSA and SIICA have been studying how to leverage the resource strengths across both organizations.
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